• LG Twin Wash Launch
  • LG Twin Wash Launch
  • LG Twin Wash Launch
  • LG Twin Wash Launch
  • LG Twin Wash Launch
  • LG Twin Wash Launch

LG Twin Wash Launch “Divide & Conquer on Broadway”

Kairos Production provided technical direction for the exciting launch of LG’s new Twin Wash washing machine. Held on Nov. 3, 2015 in the heart of Times Square. The event was a huge marketing success for LG – pairing a 14’ tall replica of their innovative new washing machine, two 16’ tall dancing puppets, and teams of dancers acting out the age-old struggle of washing your delicates with your regular clothes. The theatrical performance was repeated several times throughout the day, and featured choreography by award winning Broadway choreographer Joshua Bergasse.

Kairos Production worked with producer Barkley Kalpak Agency, and worked closely with scenic provider SceniCorp of NY, who provided the large-scale version of the Twin Wash machine, and also with Bestek on rigging, audio, and video production elements.